Haven’s Kitchen

Haven’s Kitchen was my first account at Lunar Solar Group. This sauce brand specializes in crafting unique flavors for cooking. My task was to develop marketing emails that were original and avoided repetition. I needed to find new ways to present each product and bring a fresh perspective to every flavor in the emails.

In crafting each email design, I aimed to ensure that the visual representation of the product went beyond just pairing colors and flavors. I push the boundaries of each design so that the visual cues can differentiated each product.

This approach ensures that the essence of the flavors and ingredients is conveyed not only through color but also through distinctive and engaging visual elements.

I discovered how to craft visual stories that extend beyond the provided brand language for each product.

For instance, in the Zippy Chili spotlight, I explored new visual directions by delving into the product’s narrative. I leveraged the brand’s circular shape and enhanced the sense of spiciness by placing a red gradient at the center, which emphasized the product’s fiery nature.