MAEOE
Digital Marketing, July 2020 - May 2021I was tasked with creating a design that captured the concept of climate change for the 2020 climate change conference, organized by MAEOE. This conference brought together environmental educators to explore ways to engage the new generation in being more conscious of environmental changes. For the logo, I used waves encircling the Earth to symbolize the impact of rising sea levels on everyone.
- Logo Design
- Social Media Design
- Brand Identity
- Social Media Design
- Brand Identity
Programs:
Canva
Adobe Illustrator
Adobe After Effects
Canva
Adobe Illustrator
Adobe After Effects
These two logo drafts aimed to convey the impact of climate change through an educational perspective. The first design featured water droplets to represent the increased rainfall expected in the future. The second design depicted the Earth being engulfed by water. Ultimately, I chose to pursue the concept of the Earth being enveloped by water, but with waves to more effectively illustrate this idea.
The digital marketing campaign for the conference focused on education and connection in the environmental field. I drew inspiration from educational materials by Slow Factory and children's illustrations. I created the designs using Canva so that the other team members could easily access them.
Instagram Designs
Instagram feed during the climate convention
Branding with Type/ Colors/ Hand made icons/ Moodboard