Sage and Sound
Brand Identity, November 2022 - February 2023Art Director: Vivek Thakker
Sage and Sound approached us for a rebrand of their Winter Holiday campaign. I explored ways to use the brand’s existing assets to develop a seasonal theme. Under the direction of the Art Director, I was tasked with creating digital campaign assets for marketing platforms.
Brand Identity
Digial Campaign
Illustration
Animation
Animation
Figma
Adobe Illustrator
Adobe Aftereffects
Adobe Illustrator
Adobe Aftereffects
Christmas Campaign
Instagram Posts, click on < and > to see more
Christmas Logo as an Instagram Story and Post as a motion graphic. The animation has the christmas lights light up.
Created on Aftereffects.
Created on Aftereffects.
Email Banners
Website Banner, Desktop & Phone
In-Person Store Signage
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Gift Cards
Design Process
I delved into crafting holiday designs that would harmonize with Sage and Sound's distinctive branding language. My work gravitated toward an illustrative approach that exuded a light, festive spirit. By incorporating natural elements such as plants around the logo, I was able to seamlessly integrate the brand with the essence of the holiday season.
Black Friday Campaign
Black Friday branding closely mirrors the Christmas campaign, but with a key difference: the deals are emphasized more vividly through the use of eye-catching colors.
Black Friday - Organic Socials
Black Friday - Email Banners
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Promotional Print Material for Sage&Sound Events